Nike Girls Play Day

Nike Girls Play Day is a series of free community events centered around youth sports. Each event highlights a different sport, with one of the most buzzworthy events centering on gymnastics and featuring Olympic gymnast, Jordan Chiles.

MJ THE MUSICAL

This August 2026 event, centered on dance as its sport of choice and involved Nike NYC teaming up with Alvin Ailey American Dance Theater and MJ The Musical.

The girls arrived at Alvin Ailey for a dance workshop taught by cast members of the musical, then enjoyed brunch, free swag, and luxury transport to Broadway to see the musical live.

I designed the signage, wayfinding, branded items and step-and-repeat.

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