Car Accessory Design

This project was sponsored by the car company and developed through collaborative meetings with members of their design and marketing teams. The objective was to create a dual-use product that would appeal to consumers through its added functionality. Their current line of accessories including storage containers and snow chains were providing minimal profit. Their best sellers were actually just the rubber floor mats. I developed a number of concepts based on a real life user and fan of the car brand, and went with the concept I believed to be the most feasible and successful. The company owns this concept and any copying or encroachment upon this idea or design could result in lawsuit. So please just look and don't steal! Thank you.